Welcome to
motion design

This week, Figma is bringing motion into the spotlight. And that's great news.

Motion belongs in the design process, not bolted on at the end. We've believed that since day one. With today's announcement, seeing motion become a bigger part of the design conversation feels like the category is finally catching up to what designers have needed for a long time.

For years, motion lived just outside the room where design happened. You could craft a beautiful interface, brand, campaign, or product story, but the moment any of it needed to move, the workflow usually broke. You had to leave your design tool for a more complex one. Rebuild parts of your work from scratch. Manage timelines, keyframes, formats, exports, versions. Or hand it off to someone else and hope the final motion still felt like the original idea.

That gap shaped how teams worked for a long time. Not because designers didn't care about motion. They always have. But because motion was treated as a specialist step at the end of the process, not a natural part of design itself.

When we started Jitter, our mission was to close that gap. The idea was simple: if you can design, you should be able to animate. And if your team can design together, they should be able to create motion together too.

That future we've been building toward is finally here. Motion isn't just decoration anymore: it's how companies tell stories, how brands express personality, how campaigns catch your eye in a feed full of noise. Motion has become part of what a brand is: a real creative layer, not a final coat of polish.

But making something move is only the beginning. The real work starts after the demo, when your team needs to create ten versions of that asset, adapt them to five formats and three languages, keep every one on brand, reuse the same animation logic, and ship it all on a deadline.

That's what motion design looks like in production, and that's what Jitter is built for.

To make animation part of how design teams think and work every day. To help them create, reuse, and ship motion at scale, in a way that's fast, collaborative, and fun. To build entire motion systems, not just animations.

We're excited to see motion become a bigger part of the design conversation. More designers are about to animate something for the very first time. More teams will start thinking in motion. More brands will realize that how they move is part of who they are.

That's a big moment for motion. And honestly, we've been waiting for it.

So welcome to motion design. Make something move. And when you're ready to go further…

We saved you a seat.