How Perplexity brings their brand to life with Jitter

The old way

Before Jitter, motion wasn’t a regular part of Perplexity’s design process — it was something they could only fit in every now and then. The tools they had access to were either too complicated or too time-consuming to be practical.

Because of the steep learning curve that usually comes with motion design tools, only a few designers on the team used to be able to work on animations. This meant a lot of projects got put on the back burner, and the ones that didn’t often took days to complete."Very simple text animations used to take us hours to build in After Effects", says Phi.

The new way

When the team discovered Jitter, they quickly realized every designer on the team — regardless of their motion design skills — could use it to create animations. From social media posts to UI prototypes, ads, and presentations, Jitter became the go-to tool for adding that extra bit of magic to their work.

In the beginning, Phi and team relied heavily on Jitter’s motion design templates. Remixing those not only helped them saved time, but also helped them learn what the tool could do."Jitter’s templates helped me understand the possibilities of the tool – we owe a lot of the success of our marketing materials to those templates", says Phi. Lately, they’ve been drawing a lot of inspiration from the Community section of the template gallery.

Social media

Animated social media content is one of the biggest use cases Perplexity has for Jitter. They’ve created their own templates they can easily reuse for product announcements and other comms, so creating a new post is just a matter of swapping in new text or images. In a few minutes, they’ve got something polished and ready to share.

Prototyping interactions

Another big use case for Perplexity is prototyping UI interactions. With Jitter’s Figma plugin, the team can import designs directly into Jitter and quickly add hover effects, transitions, and other interactions.

It’s a simple way to bring their ideas to life and show how things will actually work. Whether they’re sharing concepts with the team or testing interactions before development, it’s made creating and presenting a proof of concept way easier.

Advertising

The team also uses Jitter to add animations to their advertising videos. Paired with their favorite video editing tools, Jitter makes it easy to pull everything together into polished, professional videos.

The results

With Jitter, motion design is no longer a bottleneck at Perplexity. Every designer, no matter their skill level, can now add animations to their work. From testing out interactions for prototypes to building fun, shareable content for social media, Jitter has become an essential part of how they bring their ideas to life.