How Gamma uses Jitter to add moments of magic to everything they create
Gamma is a fast-growing startup building an AI-first platform that helps you turn your ideas into beautiful presentations, websites, and social media posts.
The old way
Before Jitter, motion wasn't a regular part of Gamma's creative process. When they needed to produce animated content, they relied on Premiere, experimented with After Effects, or hired contractors for bigger projects. With a tiny team, growing publishing ambitions, and a high bar for quality, animated content was hard to scale. Motion had a clear place in the brand, but not in the day-to-day workflow.
“I've tried to dabble in After Effects and have never been able to make it work. Don't get me wrong, people create amazing things with it, but I always found the interface intimidating and the learning curve very steep.”
The new way
That changed when Rohit, Gamma's Marketing and Creative Lead, first tried Jitter. Within minutes, it felt like a natural extension of Gamma's design process. “Jitter was the first tool where I didn't need any tutorials. I instantly knew how to use it”, describes Rohit.
Within a few weeks, Rohit's team and a lot of the contractors they work with were all using Jitter. It gave Gamma a fast, intuitive way to incorporate motion into almost everything they create without adding any complexity or overhead.
With Jitter, motion went from a slow, fragmented process to a truly creative and collaborative one. Now the team uses it daily to explore directions side by side and give feedback on each other's work. “Videos that used to take hours to produce now often take minutes”, mentions Rohit.
“I always thought a better tool would come along and make motion design easier, and that's exactly how I felt when I found Jitter. With the built-in templates and presets, we can just plug in our brand and get clean, high-fidelity motion in minutes.”
Social media content at scale
Gamma's organic social presence is central to their brand. They want their feed to feel like a mood board: cohesive, cinematic, and unmistakably Gamma. To produce high-quality motion quickly and at scale, they often rely on Jitter's templates. From slide montages to product updates, the team uses Jitter to create social-ready motion that always matches their visual identity.
“Templates work especially well for Gamma because we have so many brand and community assets that we can just plug in. The other day, I made a full slide montage animation in five minutes. Just added our assets and it instantly looked great.”
Kinetic type
With Jitter part of their creative toolkit, Gamma adds animated typography to nearly everything they produce: from ads and reels to product announcements and company comms. Built-in presets and text animation templates make it easy for the team to experiment and test variations quickly, while reusable animations let them ensure consistency across the brand.
“I love title design, but creating even the simplest text animations in Premiere or After Effects was always painful. Jitter lets us add that cinematic layer to our work instantly.”
Editorial announcements
Instead of posting static thumbnails or plain links, Gamma turns their blog and research announcements into lightweight, elegant motion pieces. These simple animations help Gamma create little magic moments for the viewers and give everyday content a premium feel.
“We don't post plain blog links anymore. Instead, we use Jitter to animate the posts: add a subtle title fade and layer a bit of music on top. It takes five minutes and instantly gives the post a cool, cinematic feel. It makes people want to engage.”
Rapid prototyping and collaboration
Jitter fits very well into Gamma's culture of experimentation and collaboration. Rohit, his team, and the contractors they work with often use it to explore ideas, test multiple directions, and share feedback quickly.
“Jitter makes reviews so easy. I never feel bad asking for changes anymore — if someone's using Jitter, I know I'll get the revision back in minutes instead of hours.”
The results
With Jitter, Gamma built a motion design workflow that matches the speed of a modern startup. A small creative team can now create, iterate on, and publish high-quality motion every day, all in one browser-based tool and with a consistent visual bar across everything they ship.
Motion is no longer a bottleneck
Because everyone now works in the same browser-based tool, the team no longer has to wait for one motion expert or go through clunky review and handoff workflows. Anyone can jump in, build on an idea, give feedback, and help shape the final result. Motion is now more collaborative and team-wide, and the workflow feels like a natural extension of their creative process. “Jitter sets a new standard for what modern motion design should be”, says Rohit.
A small team that ships like a studio
Jitter made it realistic for the team at Gamma to produce cinematic, on-brand motion as part of their everyday workflow. Instead of treating animation like a heavier production effort, the team can now publish polished motion content every day.
